Sustainability is the DNA of Formaet®
Sustainability meets Creativity
Sustainability has ceased to be an added value and has become a structural necessity in the design, production, and consumption of contemporary products, as well as in the spheres of art and culture. In a context marked by the climate crisis, resource overexploitation, and the accumulation of waste, brands and cultural actors alike face both the responsibility and the opportunity to rethink their systems from the ground up. It is within this framework that Formaet®, the world’s first sustainable and limitless canvas frame made from ocean-recovered plastic, emerges as a proposal that integrates sustainability not as a marketing claim, but as an essential part of its DNA.
From the very beginning, Formaet® has embraced a clear vision: to design durable, circular, and responsible systems that reduce environmental impact without compromising functionality, strength, or affordability. Every decision, from design and material selection to logistics, responds to a coherent vision aimed at minimising waste and maximising long-term value.
Recycled ocean plastic: transforming waste into a resource
All components of the Formaet® system are manufactured from recycled plastic recovered from the ocean, actively contributing to the reduction of marine waste. Once considered litter, this material is transformed into a highly durable resource capable of meeting the demanding technical and structural requirements thanks to its patented technology.
The use of recovered plastic not only prevents further contamination of marine ecosystems, but also reduces the need to produce new virgin materials. In this way, sustainability takes on a tangible form: reusing what already exists to create objects with an extended, functional second life.
Eliminating wood and protecting forest resources
Another fundamental aspect of Formaet®’s sustainability commitment is the elimination of wood in the manufacture of canvas frames. This decision directly helps reduce pressure on forest resources, which is particularly significant in a sector where wood remains the dominant material.
By replacing traditional materials with highly-durable recycled plastic, Formaet® not only prevents deforestation but also promotes a mindset shift. Responsible and technically robust materials can provide solutions that are equal to or even more efficient than traditional ones, as stretching the canvas fabric is significantly faster with Formaet® thanks to its patented, easy-to-use pressure-clip system, which secures the canvas without risk of damage.
Sustainable packaging: every detail matters
Formaet®’s commitment to sustainability extends beyond the product itself to the entire system, including packaging. The packaging consists of compostable bioplastic bags and a folded cardboard top piece that uses the minimum amount of material possible, significantly reducing unnecessary waste.
Instead of printed inserts, the packaging includes a QR code linking to instructions and explanatory videos. This digital solution reduces paper consumption, optimises resources and ensures clear, accessible communication with the end user.
Transparency and communication of environmental impact
Sustainability also means responsibility and honesty. For this reason, Formaet® is committed to transparent communication regarding the environmental impact associated with each product, allowing artists and distributors to fully understand the value and consequences of their purchasing decisions.
This transparency builds trust and responds to a growing market demand: to know the origin of materials and the environmental implications of each choice.
A real sustainable and affordable alternative for artists and distributors
Formaet® offers artists, galleries and distributors a genuinely sustainable alternative, aligned with environmental values that are increasingly present within the cultural and creative sectors with an affordable price. Beyond aesthetics or functionality, the system proposes a different way of producing and consuming, one in which sustainability is integrated as a fundamental criterion of quality.
At a time when environmental impact can no longer be ignored, Formaet® demonstrates that it is possible to design strong, versatile and contemporary products without compromising commitment to the environment. Sustainability is the axis on which the future must be built, and Formaet® embraces it as a long-term commitment.
