Formaet® Joins StartUB University of Barcelona Startup Programme
Formaet® is transforming culture and sustainability
Formaet®, the first sustainable and limitless canvas frame in the world, is proud to announce its selection for the StartUB Accelerator Programme, organised by the University of Barcelona. This opportunity provides tailored support to scale its innovative approach and strengthen its presence in the creative industries in Barcelona, Spain.
Founded with a mission to bring sustainability into the art world, Formaet® offers modular canvas frames made from recycled ocean plastic. These frames provide a flexible, durable, and eco-friendly alternative to traditional wooden supports, allowing artists to expand, reshape, and adapt frames of any size without generating additional waste. This design demonstrates how creativity and environmental responsibility can coexist seamlessly.
The innovation of Formaet® lies not only in its modularity but also in its practical impact on sustainability. By replacing wood and minimising waste in both production and packaging, the frames set a new standard for eco-conscious art tools, contributing to the circular economy and helping protect natural resources. Artists gain the freedom to experiment while embracing sustainable practices, with a tool that is not only functional and responsible but also affordable.
Formaet® has already received recognition for its pioneering approach, winning the second prize in the Sustainability category at Creamedia, organised by the ICEC, Institut Català d’Empreses Culturals, and supported by Barcelona Activa, highlighting Formaet®’s ability to combine innovation, functionality, and environmental awareness.
Joining the StartUB ecosystem will allow Formaet® to further develop its business strategy, access mentoring, and connect with creative networks and investors. This partnership ensures the company continues to push the boundaries of sustainable art materials, empowering artists and galleries while keeping environmental impact at the core of its mission.