Formaet® Awarded Second Prize for Sustainability by Creamedia
Formaet® is transforming the way we create.
Formaet® was founded in 2024 with a clear mission: to bring sustainability into the world of art. Its founder, artist and activist Laura Erviti, developed the first sustainable and limitless canvas frame on the market, made from recycled ocean plastic, and presented it at Creamedia, Barcelona Activa’s initiative dedicated to supporting startups and innovative projects in the creative and cultural sectors.
The project was recognised with the second prize in the Sustainability category, organised and awarded by the ICEC, Institut Català d’Empreses Culturals. Out of 120 projects submitted, only 12 were selected, and Formaet® stood out for its innovative proposal combining sustainability and creativity, offering a truly different alternative to conventional canvas frames.
This recognition not only honours the project’s environmental awareness but also its ability to redefine the traditional concept of the canvas frame, turning it into a modular, flexible, and environmentally responsible tool. Formaet® combines design, functionality, and environmental responsibility, transforming the way artists conceive and construct their works.
Formaet® proposes technical solutions as efficient as traditional materials. Its sustainable packaging system uses compostable bioplastic bags and a folded cardboard topper that minimises material usage, complemented with digital instructions via QR code, reducing paper consumption and optimising resources. Transparency regarding the environmental impact of each product reinforces trust among artists and distributors, promoting conscious and responsible consumption.
Formaet® offers artists, galleries, and distributors a genuine sustainable alternative, aligned with the environmental values increasingly present in the creative and cultural sectors. Its modular system allows frames of any size to be expanded and adapted without generating additional waste, demonstrating that innovation and sustainability can go hand in hand.
The Creamedia programme, which has supported hundreds of creative startups in developing their ideas and fostering connections with professional networks and funding opportunities, has been a cornerstone in the establishment of Formaet® as a distinguished project in the field of cultural entrepreneurship.