Formaet® Joins StartUB University of Barcelona Startup Programme

Formaet® is transforming culture and sustainability

Formaet®, the first sustainable and limitless canvas frame in the world, is proud to announce its selection for the StartUB Accelerator Programme, organised by the University of Barcelona. This opportunity provides tailored support to scale its innovative approach and strengthen its presence in the creative industries in Barcelona, Spain.

Founded with a mission to bring sustainability into the art world, Formaet® offers modular canvas frames made from recycled ocean plastic. These frames provide a flexible, durable, and eco-friendly alternative to traditional wooden supports, allowing artists to expand, reshape, and adapt frames of any size without generating additional waste. This design demonstrates how creativity and environmental responsibility can coexist seamlessly.

The innovation of Formaet® lies not only in its modularity but also in its practical impact on sustainability. By replacing wood and minimising waste in both production and packaging, the frames set a new standard for eco-conscious art tools, contributing to the circular economy and helping protect natural resources. Artists gain the freedom to experiment while embracing sustainable practices, with a tool that is not only functional and responsible but also affordable.

Formaet® has already received recognition for its pioneering approach, winning the second prize in the Sustainability category at Creamedia, organised by the ICEC, Institut Català d’Empreses Culturals, and supported by Barcelona Activa, highlighting Formaet®’s ability to combine innovation, functionality, and environmental awareness.

Joining the StartUB ecosystem will allow Formaet® to further develop its business strategy, access mentoring, and connect with creative networks and investors. This partnership ensures the company continues to push the boundaries of sustainable art materials, empowering artists and galleries while keeping environmental impact at the core of its mission.

Formaet® Awarded Second Prize for Sustainability by Creamedia

 Formaet® is transforming the way we create.

Formaet® was founded in 2024 with a clear mission: to bring sustainability into the world of art. Its founder, artist and activist Laura Erviti, developed the first sustainable and limitless canvas frame on the market, made from recycled ocean plastic, and presented it at Creamedia, Barcelona Activa’s initiative dedicated to supporting startups and innovative projects in the creative and cultural sectors.

The project was recognised with the second prize in the Sustainability category, organised and awarded by the ICEC, Institut Català d’Empreses Culturals. Out of 120 projects submitted, only 12 were selected, and Formaet® stood out for its innovative proposal combining sustainability and creativity, offering a truly different alternative to conventional canvas frames.

This recognition not only honours the project’s environmental awareness but also its ability to redefine the traditional concept of the canvas frame, turning it into a modular, flexible, and environmentally responsible tool. Formaet® combines design, functionality, and environmental responsibility, transforming the way artists conceive and construct their works.

Formaet® proposes technical solutions as efficient as traditional materials. Its sustainable packaging system uses compostable bioplastic bags and a folded cardboard topper that minimises material usage, complemented with digital instructions via QR code, reducing paper consumption and optimising resources. Transparency regarding the environmental impact of each product reinforces trust among artists and distributors, promoting conscious and responsible consumption.

Formaet® offers artists, galleries, and distributors a genuine sustainable alternative, aligned with the environmental values increasingly present in the creative and cultural sectors. Its modular system allows frames of any size to be expanded and adapted without generating additional waste, demonstrating that innovation and sustainability can go hand in hand.

The Creamedia programme, which has supported hundreds of creative startups in developing their ideas and fostering connections with professional networks and funding opportunities, has been a cornerstone in the establishment of Formaet® as a distinguished project in the field of cultural entrepreneurship.

Innovation: Thinking beyond the canvas frame

Formaet®: the world’s first sustainable and limitless canvas frame

Formaet® combines patented modular technology with a sustainable approach, becoming the world’s first limitless canvas frame designed around the artist’s creative process. Functional, durable, affordable and adaptable, it offers unprecedented creative freedom, transforming the way canvas frames are conceived, built, and used.

With Formaet®, the canvas frame ceases to be a rigid support and becomes an extension of the creative process, where each artist can experiment, expand, and transform their work without limitations.

The First Sustainable Modular Canvas Frame in the world

Formaet® is a system of modular canvas frames made from recycled ocean plastic, combining innovation, sustainability, and versatility. Each piece, regardless of size or model, connects through a patented system, allowing interchangeability and the creation of frames of any shape or dimension.

This modularity is not merely technical: it transforms the way artists interact with their work, integrating the canvas frame into the creative process rather than treating it solely as a support.

Formaet® Awarded Second Prize for Sustainability by Creamedia

Formaet® was created to bring sustainability into the world of art. Its innovative, limitless canvas frame, made from recycled ocean plastic, was showcased at Creamedia, Barcelona Activa’s initiative supporting creative and cultural startups. Formaet® earned second prize in the Sustainability category, recognised by the ICEC for its unique combination of environmental responsibility and creative innovation. The award highlights the project’s ability to redefine the traditional canvas frame as a modular, flexible, and eco-conscious tool for artists.

Total Interchangeability: A Limitless Canvas Frame

The most innovative feature of Formaet® is its universal interchangeability. This allows artists to create a limitless canvas frame that grows with the artwork. Artists can start with a small format and gradually expand it, without replacing the entire frame, simply by adding new modular pieces.

This concept breaks the traditional limitations of canvas frames, giving creators full control and enabling the work to evolve organically.

Patented Clip System: Fast and Efficient

Another key innovation from Formaet® is its patented pressure-clip system, which allows mounting and dismounting the canvas in seconds. Tasks that once took hours and required specialised tools can now be completed quickly and easily, cutting assembly time by more than half.

This system not only speeds up workflow but also protects both the canvas and the frame, facilitating creative work while promoting sustainability through reuse.

Modular Design and Unprecedented Innovation

Universal interchangeability ensures that all pieces fit together, regardless of pack, variant, or length. This allows artists, galleries, and institutions to remain unrestricted by the initial structure, transforming or expanding their canvas frames as often as needed.

Reusing pieces to create an entirely new format, something impossible with conventional frames, has become a central feature of the product, combining innovation, functionality, and sustainability.

Innovation and Sustainability, Hand in Hand

Formaet® demonstrates that innovation can go hand in hand with sustainability. Every canvas frame is made from recycled ocean plastic, reducing the need for new materials and contributing to a circular economy. Its durability, modularity, and reuse potential ensure a long lifespan, minimising waste and environmental impact.

Innovation here is not just technical; it becomes a driver of creative freedom and environmental responsibility, offering artists a unique solution in the market.

Formaet® is the Future of the Canvas Frame

Formaet® redefines what a canvas frame can be. Thanks to its patented design, limitless modularity, geometric flexibility, and rapid assembly systems, artists can create without limitations, expand their works, and experiment with new forms of artistic expression.

Innovation at Formaet® goes beyond enhancing the creative process: it creates possibilities, expands artistic freedom, and places sustainability at the heart of every project. With Formaet®, the world’s first sustainable and limitless canvas frame, art is no longer constrained by its support, and the future of the canvas is modular, flexible, and responsible.

Hello, We Are Formaet®

Introducing the first sustainable and limitless canvas frame in the world

Born at the intersection of art, design, and sustainable innovation, Formaet® is a Barcelona-based company transforming the way artists work through the world’s first sustainable and limitless canvas frame. More than a frame, Formaet® is a patented modular system made from recycled ocean plastic, designed to grow, adapt, and evolve with your creative vision.

Formaetivism is our philosophy. It is not just a brand, it is a mindset. A movement of makers who understand that the way we build, shapes the way we experience the world. In painting, the format defines the canvas. In Formaetivism, Formaet® defines a mindset: sustainable, adaptable, and endlessly expandable.

Challenges of Traditional Canvas Frames

Traditional wooden frames create barriers for artists:

• Heavy and difficult to transport, increasing the effort and cost of working in the studio.
• Limited to standard sizes, with custom dimensions requiring extra cost.
• Complex assembly, needing tools and physical effort, which makes experimentation slow and complicated.
• Staples damage canvas and frame, reducing durability and longevity.

Bulky storage and expensive shipping, occupying studio space and raising logistics costs.

Formaet®: The Solution

Formaet® transforms the traditional frame into a modular, lightweight, and sustainable system. Its patented design allows:

• Tool-free assembly in minutes, reducing framing time by more than half.
• Limitless formats and infinite reconfiguration, so artists can expand or adapt their canvas as their work evolves.
• Staple-free, damage-free construction, protecting both canvas fabric and frame.
  Recycled ocean plastic construction, cutting weight, studio clutter, and shipping costs, while promoting real sustainability.
• Affordable Formaet® is affordable and sustainable, democratising access to art-making for everyone. Our team has created a high-quality, sustainable,and endlessly adaptable canvas frame, all at prices that make art accessible to all.

Formaet® is more than a tool, it is a creative companion. Its modularity supports new formats, scales, and processes, allowing artists to experiment, iterate, and grow their work without traditional limitations. The canvas becomes an active part of the creative process, adapting to the artwork instead of constraining it.

Our vision is to establish Formaet® as an international reference in sustainable modular canvas frames, leading a shift where innovation, design, and environmental responsibility coexist in accessible, professional products. Every Formaet® frame is a step toward a circular and creative future, proving that art can actively reshape the world.

Formaet® invites you to choose the canvas that suits your vision and start creating on a limitless, sustainable surface. Explore, experiment, and be part of the change with Formaet®.