Author: lauracanal

  • Formaet® Attends 4YFN at MWC

    Formaet® Attends 4YFN at MWC

    Formaet® Attends 4YFN at MWC

    Innovation and Sustainability in the Service of Art

    Thanks to StartUB, the Formaet® team had the privilege of attending 4YFN at MWC, showcasing the world’s first sustainable, limitless stretcher canvas frame made 100% from recycled ocean plastic.

    Our patented modular system attracted significant interest and opened the door to strategic partnerships that will strengthen our growth while expanding Formaet®’s impact on sustainability and creative innovation.

    A Paradigm Shift in Artistic Production

    Formaet® goes beyond traditional artistic frame manufacturing by proposing a paradigm shift: replacing conventional wood with high-performance ocean-bound recycled plastic, reducing environmental impact improving quality and enhancing creative freedom.

    Traditional wooden stretcher frames come with a range of challenges that can hinder creativity, efficiency, and sustainability. Assembling them is often a complex and laborious task, demanding time, physical effort, and specialised tools, which slows down the artistic process. Staples pierce both the canvas and the wood, causing irreversible damage, while the solid wood itself makes the frames heavy and cumbersome to transport, handle, and hang, adding significantly to shipping and logistics costs. Standard sizes limit artistic freedom, and requesting custom-made dimensions usually comes at a premium.

    On top of this, shipping often requires the manufacture of custom-made wooden boxes for each artwork, and storing bulky frames can take up valuable studio or gallery space, creating clutter and increasing the risk of damaging artworks.

    The Formaet® Solution

    Formaet® addresses all of these challenges with an innovative and circular solution. Its patented system allows for assembly in minutes and also enables additional pieces to be added to create the frame the artist desires, with no limitations on shape or size. The patented clip system completely eliminates staples, securing the canvas without causing any damage. By shipping disassembled with the canvas rolled, Formaet® reduces both weight and volume, removes the need for wooden boxes, and significantly lowers logistics costs, making it ideal for online and international sales.

    The hollow, high-strength recycled plastic profiles make the frames ultra-light, and the modular design allows components to be stacked and stored efficiently, optimising studio space and protecting artworks. Our patented modular system is unique on the market, allowing pieces to be exchanged and sizes adjusted without the need to purchase a new frame. Using recycled ocean plastic also makes the frames more resistant to humidity and warping compared to traditional wooden frames. Formaet® demonstrates a genuine commitment to sustainability and innovation, avoiding greenwashing, and is designed from the artist’s perspective, fully understanding their needs and workflow.

    Formaet® is also suitable for children, students, schools, and universities, broadening its educational and creative reach. It will soon be available through various marketplaces and art supply stores.

    Don’t miss out, sign up now to get first access to our launch units.

  • Formaet® Joins StartUB University of Barcelona Startup Programme

    Formaet® Joins StartUB University of Barcelona Startup Programme

    Formaet® Joins StartUB University of Barcelona Startup Programme

    Formaet® is transforming culture and sustainability

    Formaet®, the first sustainable and limitless canvas frame in the world, is proud to announce its selection for the StartUB Accelerator Programme, organised by the University of Barcelona. This opportunity provides tailored support to scale its innovative approach and strengthen its presence in the creative industries in Barcelona, Spain.

    Founded with a mission to bring sustainability into the art world, Formaet® offers modular canvas frames made from recycled ocean plastic. These frames provide a flexible, durable, and eco-friendly alternative to traditional wooden supports, allowing artists to expand, reshape, and adapt frames of any size without generating additional waste. This design demonstrates how creativity and environmental responsibility can coexist seamlessly.

    The innovation of Formaet® lies not only in its modularity but also in its practical impact on sustainability. By replacing wood and minimising waste in both production and packaging, the frames set a new standard for eco-conscious art tools, contributing to the circular economy and helping protect natural resources. Artists gain the freedom to experiment while embracing sustainable practices, with a tool that is not only functional and responsible but also affordable.

    Formaet® has already received recognition for its pioneering approach, winning the second prize in the Sustainability category at Creamedia, organised by the ICEC, Institut Català d’Empreses Culturals, and supported by Barcelona Activa, highlighting Formaet®’s ability to combine innovation, functionality, and environmental awareness.

    Joining the StartUB ecosystem will allow Formaet® to further develop its business strategy, access mentoring, and connect with creative networks and investors. This partnership ensures the company continues to push the boundaries of sustainable art materials, empowering artists and galleries while keeping environmental impact at the core of its mission.

  • Formaet® Awarded Second Prize for Sustainability by Creamedia

    Formaet® Awarded Second Prize for Sustainability by Creamedia

    Formaet® Awarded Second Prize for Sustainability by Creamedia

     Formaet® is transforming the way we create.

    Formaet® was founded in 2024 with a clear mission: to bring sustainability into the world of art. Its founder, artist and activist Laura Erviti, developed the first sustainable and limitless canvas frame on the market, made from recycled ocean plastic, and presented it at Creamedia, Barcelona Activa’s initiative dedicated to supporting startups and innovative projects in the creative and cultural sectors.

    The project was recognised with the second prize in the Sustainability category, organised and awarded by the ICEC, Institut Català d’Empreses Culturals. Out of 120 projects submitted, only 12 were selected, and Formaet® stood out for its innovative proposal combining sustainability and creativity, offering a truly different alternative to conventional canvas frames.

    This recognition not only honours the project’s environmental awareness but also its ability to redefine the traditional concept of the canvas frame, turning it into a modular, flexible, and environmentally responsible tool. Formaet® combines design, functionality, and environmental responsibility, transforming the way artists conceive and construct their works.

    Formaet® proposes technical solutions as efficient as traditional materials. Its sustainable packaging system uses compostable bioplastic bags and a folded cardboard topper that minimises material usage, complemented with digital instructions via QR code, reducing paper consumption and optimising resources. Transparency regarding the environmental impact of each product reinforces trust among artists and distributors, promoting conscious and responsible consumption.

    Formaet® offers artists, galleries, and distributors a genuine sustainable alternative, aligned with the environmental values increasingly present in the creative and cultural sectors. Its modular system allows frames of any size to be expanded and adapted without generating additional waste, demonstrating that innovation and sustainability can go hand in hand.

    The Creamedia programme, which has supported hundreds of creative startups in developing their ideas and fostering connections with professional networks and funding opportunities, has been a cornerstone in the establishment of Formaet® as a distinguished project in the field of cultural entrepreneurship.

  • Limitless: Formaet® The Canvas Frame with Infinite Possibilities

    Limitless: Formaet® The Canvas Frame with Infinite Possibilities

    Limitless: Formaet® The Canvas Frame with Infinite Possibilities

    The Future of Art is Limitless with Formaet®

    Formaet® emerges at the intersection of art, design, and sustainable innovation. The brand represents a new way of thinking about artistic materials: not as mere supports, but as active tools for creative expression and environmental responsibility.

    A pioneer in modular canvas frames made from recycled ocean plastic, Formaet® has developed, through patented technology and innovative design, a system that allows artists to construct limitless work surfaces, adapting dynamically to their creative process. Every piece of the Formaet® system is fully interchangeable, meaning any module, regardless of size or variant, can connect with any other. This principle of universal compatibility transforms the Formaet® canvas frame into a truly infinite structure: it can grow, reshape, fold, or expand without limits.

    With Formaet®, the canvas frame ceases to be a rigid support and becomes an extension of the creative process, where each artist can experiment, expand, and transform their work without limitations.

    The First Sustainable Modular Canvas Frame

    Formaet® is a system of modular canvas frames made from recycled ocean plastic, combining innovation, sustainability, and versatility. Each piece, regardless of size or model, connects through a patented standard joint, allowing the creation of frames of any shape or dimension. This modularity is not merely technical. It transforms the way artists interact with their work, integrating the canvas frame into the creative process rather than treating it solely as a support.

    Total Interchangeability: A Limitless Canvas Frame

    The most innovative feature of Formaet® is its universal interchangeability. This allows artists to create a limitless canvas frame that grows with the artwork. Artists can start with a small format and gradually expand it, without replacing the entire frame, simply by adding new modular pieces.

    This concept breaks the traditional limitations of canvas frames, giving creators full control and enabling the work to evolve organically.

    Multiple formats with just one system

    Formaet® is conceived as a complete creative tool, not just a support. It provides freedom for artists to work in multiple formats from a single system, the possibility to expand artworks through modular extensions, and the adaptability needed for contemporary creative processes, installations, and large-format projects. At the same time, the aesthetic design aligns with contemporary art and emerging visual languages, allowing the canvas frame to adapt to the artwork rather than constraining it. Formaet® empowers creators to break free from rigid formats and explore new forms of expression while maintaining technical reliability and professional standards.

    Modular Packs for Complete Customisation

    To facilitate personalisation, Formaet® is sold in packs of pieces rather than fixed-measure kits. Artists can select the pieces they need to build their own format, much like choosing ingredients for a creative recipe. This approach encourages freedom, experimentation, and repeat engagement, as each artwork invites rearrangement or expansion.

    Formaet® is, in essence, a canvas frame that evolves with the artist: a living, versatile tool intimately connected to the future of sustainable art.

    Flexible Geometry: Beyond the Traditional Canvas

    The modularity of Formaet® enables the frame’s geometry to be altered, offering unprecedented possibilities for contemporary art. With creative variants, frames can become polygons, articulated structures, irregular surfaces, or three-dimensional compositions. Formaet® goes beyond traditional painting, integrating the canvas frame into expanded art, installations, and large-scale projects, opening new opportunities to experiment with space, scale, and visual narrative.

    Limitless Possibilities with an affordable price

    With Formaet®, every canvas frame is limitless: designed to grow, transform, and adapt. Its patented connectors, modular components, and sustainable materials make it a unique tool for modern artists who demand flexibility, durability, and environmental responsibility. Formaet® reimagines the canvas frame as a living, evolving surface, empowering creativity without boundaries while embedding sustainability at the core of its design. It is the future of professional art support, where innovation meets ecological awareness, and where the artist’s vision defines the form, not the other way around.

  • Innovation: Thinking beyond the canvas frame

    Innovation: Thinking beyond the canvas frame

    Innovation: Thinking beyond the canvas frame

    Formaet®: the world’s first sustainable and limitless canvas frame

    Formaet® combines patented modular technology with a sustainable approach, becoming the world’s first limitless canvas frame designed around the artist’s creative process. Functional, durable, affordable and adaptable, it offers unprecedented creative freedom, transforming the way canvas frames are conceived, built, and used.

    With Formaet®, the canvas frame ceases to be a rigid support and becomes an extension of the creative process, where each artist can experiment, expand, and transform their work without limitations.

    The First Sustainable Modular Canvas Frame in the world

    Formaet® is a system of modular canvas frames made from recycled ocean plastic, combining innovation, sustainability, and versatility. Each piece, regardless of size or model, connects through a patented system, allowing interchangeability and the creation of frames of any shape or dimension.

    This modularity is not merely technical: it transforms the way artists interact with their work, integrating the canvas frame into the creative process rather than treating it solely as a support.

    Formaet® Awarded Second Prize for Sustainability by Creamedia

    Formaet® was created to bring sustainability into the world of art. Its innovative, limitless canvas frame, made from recycled ocean plastic, was showcased at Creamedia, Barcelona Activa’s initiative supporting creative and cultural startups. Formaet® earned second prize in the Sustainability category, recognised by the ICEC for its unique combination of environmental responsibility and creative innovation. The award highlights the project’s ability to redefine the traditional canvas frame as a modular, flexible, and eco-conscious tool for artists.

    Total Interchangeability: A Limitless Canvas Frame

    The most innovative feature of Formaet® is its universal interchangeability. This allows artists to create a limitless canvas frame that grows with the artwork. Artists can start with a small format and gradually expand it, without replacing the entire frame, simply by adding new modular pieces.

    This concept breaks the traditional limitations of canvas frames, giving creators full control and enabling the work to evolve organically.

    Patented Clip System: Fast and Efficient

    Another key innovation from Formaet® is its patented pressure-clip system, which allows mounting and dismounting the canvas in seconds. Tasks that once took hours and required specialised tools can now be completed quickly and easily, cutting assembly time by more than half.

    This system not only speeds up workflow but also protects both the canvas and the frame, facilitating creative work while promoting sustainability through reuse.

    Modular Design and Unprecedented Innovation

    Universal interchangeability ensures that all pieces fit together, regardless of pack, variant, or length. This allows artists, galleries, and institutions to remain unrestricted by the initial structure, transforming or expanding their canvas frames as often as needed.

    Reusing pieces to create an entirely new format, something impossible with conventional frames, has become a central feature of the product, combining innovation, functionality, and sustainability.

    Innovation and Sustainability, Hand in Hand

    Formaet® demonstrates that innovation can go hand in hand with sustainability. Every canvas frame is made from recycled ocean plastic, reducing the need for new materials and contributing to a circular economy. Its durability, modularity, and reuse potential ensure a long lifespan, minimising waste and environmental impact.

    Innovation here is not just technical; it becomes a driver of creative freedom and environmental responsibility, offering artists a unique solution in the market.

    Formaet® is the Future of the Canvas Frame

    Formaet® redefines what a canvas frame can be. Thanks to its patented design, limitless modularity, geometric flexibility, and rapid assembly systems, artists can create without limitations, expand their works, and experiment with new forms of artistic expression.

    Innovation at Formaet® goes beyond enhancing the creative process: it creates possibilities, expands artistic freedom, and places sustainability at the heart of every project. With Formaet®, the world’s first sustainable and limitless canvas frame, art is no longer constrained by its support, and the future of the canvas is modular, flexible, and responsible.

  • Sustainability is the DNA of Formaet®

    Sustainability is the DNA of Formaet®

    Sustainability is the DNA of Formaet®

    Sustainability meets Creativity

    Sustainability has ceased to be an added value and has become a structural necessity in the design, production, and consumption of contemporary products, as well as in the spheres of art and culture. In a context marked by the climate crisis, resource overexploitation, and the accumulation of waste, brands and cultural actors alike face both the responsibility and the opportunity to rethink their systems from the ground up. It is within this framework that Formaet®, the world’s first sustainable and limitless canvas frame made from ocean-recovered plastic, emerges as a proposal that integrates sustainability not as a marketing claim, but as an essential part of its DNA.

    From the very beginning, Formaet® has embraced a clear vision: to design durable, circular, and responsible systems that reduce environmental impact without compromising functionality, strength, or affordability. Every decision, from design and material selection to logistics, responds to a coherent vision aimed at minimising waste and maximising long-term value.

    Recycled ocean plastic: transforming waste into a resource

    All components of the Formaet® system are manufactured from recycled plastic recovered from the ocean, actively contributing to the reduction of marine waste. Once considered litter, this material is transformed into a highly durable resource capable of meeting the demanding technical and structural requirements thanks to its patented technology.

    The use of recovered plastic not only prevents further contamination of marine ecosystems, but also reduces the need to produce new virgin materials. In this way, sustainability takes on a tangible form: reusing what already exists to create objects with an extended, functional second life.

    Eliminating wood and protecting forest resources

    Another fundamental aspect of Formaet®’s sustainability commitment is the elimination of wood in the manufacture of canvas frames. This decision directly helps reduce pressure on forest resources, which is particularly significant in a sector where wood remains the dominant material.

    By replacing traditional materials with highly-durable recycled plastic, Formaet® not only prevents deforestation but also promotes a mindset shift. Responsible and technically robust materials can provide solutions that are equal to or even more efficient than traditional ones, as stretching the canvas fabric is significantly faster with Formaet® thanks to its patented, easy-to-use pressure-clip system, which secures the canvas without risk of damage.

    Sustainable packaging: every detail matters

    Formaet®’s commitment to sustainability extends beyond the product itself to the entire system, including packaging. The packaging consists of compostable bioplastic bags and a folded cardboard top piece that uses the minimum amount of material possible, significantly reducing unnecessary waste.

    Instead of printed inserts, the packaging includes a QR code linking to instructions and explanatory videos. This digital solution reduces paper consumption, optimises resources and ensures clear, accessible communication with the end user.

    Transparency and communication of environmental impact

    Sustainability also means responsibility and honesty. For this reason, Formaet® is committed to transparent communication regarding the environmental impact associated with each product, allowing artists and distributors to fully understand the value and consequences of their purchasing decisions.

    This transparency builds trust and responds to a growing market demand: to know the origin of materials and the environmental implications of each choice.

    A real sustainable and affordable alternative for artists and distributors

    Formaet® offers artists, galleries and distributors a genuinely sustainable alternative, aligned with environmental values that are increasingly present within the cultural and creative sectors with an affordable price. Beyond aesthetics or functionality, the system proposes a different way of producing and consuming, one in which sustainability is integrated as a fundamental criterion of quality.

    At a time when environmental impact can no longer be ignored, Formaet® demonstrates that it is possible to design strong, versatile and contemporary products without compromising commitment to the environment. Sustainability is the axis on which the future must be built, and Formaet® embraces it as a long-term commitment.

  • Hello, We Are Formaet®

    Hello, We Are Formaet®

    Hello, We Are Formaet®

    Introducing the first sustainable and limitless canvas frame in the world

    Born at the intersection of art, design, and sustainable innovation, Formaet® is a Barcelona-based company transforming the way artists work through the world’s first sustainable and limitless canvas frame. More than a frame, Formaet® is a patented modular system made from recycled ocean plastic, designed to grow, adapt, and evolve with your creative vision.

    Formaetivism is our philosophy. It is not just a brand, it is a mindset. A movement of makers who understand that the way we build, shapes the way we experience the world. In painting, the format defines the canvas. In Formaetivism, Formaet® defines a mindset: sustainable, adaptable, and endlessly expandable.

    Challenges of Traditional Canvas Frames

    Traditional wooden frames create barriers for artists:

    • Heavy and difficult to transport, increasing the effort and cost of working in the studio.
    • Limited to standard sizes, with custom dimensions requiring extra cost.
    • Complex assembly, needing tools and physical effort, which makes experimentation slow and complicated.
    • Staples damage canvas and frame, reducing durability and longevity.

    Bulky storage and expensive shipping, occupying studio space and raising logistics costs.

    Formaet®: The Solution

    Formaet® transforms the traditional frame into a modular, lightweight, and sustainable system. Its patented design allows:

    • Tool-free assembly in minutes, reducing framing time by more than half.
    • Limitless formats and infinite reconfiguration, so artists can expand or adapt their canvas as their work evolves.
    • Staple-free, damage-free construction, protecting both canvas fabric and frame.
      Recycled ocean plastic construction, cutting weight, studio clutter, and shipping costs, while promoting real sustainability.
    • Affordable Formaet® is affordable and sustainable, democratising access to art-making for everyone. Our team has created a high-quality, sustainable,and endlessly adaptable canvas frame, all at prices that make art accessible to all.

    Formaet® is more than a tool, it is a creative companion. Its modularity supports new formats, scales, and processes, allowing artists to experiment, iterate, and grow their work without traditional limitations. The canvas becomes an active part of the creative process, adapting to the artwork instead of constraining it.

    Our vision is to establish Formaet® as an international reference in sustainable modular canvas frames, leading a shift where innovation, design, and environmental responsibility coexist in accessible, professional products. Every Formaet® frame is a step toward a circular and creative future, proving that art can actively reshape the world.

    Formaet® invites you to choose the canvas that suits your vision and start creating on a limitless, sustainable surface. Explore, experiment, and be part of the change with Formaet®.

Formaet
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